
Client Overview
Client Name: BP Consulting
Industry/Sector: Energy Consultancy
Location: North Tyneside
About BP Consulting
BP Consulting are a leading energy consultancy in North Tyneside who pride themselves on providing competitive and efficient energy solutions to their clients. Despite BP Consulting’s energy expertise, their website struggled to reach their target audience effectively due to limited online visibility. They sought our assistance to elevate their online visibility and lead generation efforts.
The Challenge
Website and SEO: While BP had a website it struggled to convert visitors into customers due to a lack of SEO enhanced content and accessible design.
Lack of Social Media Presence: Social media wasn’t a focus for BP, but they wanted to utilise it to increase brand awareness.
Our Approach
Web Design:
Our first step was to overhaul BP Consulting’s website. We focused on creating a user-friendly, visually appealing, and mobile-responsive site. By improving the website’s layout, navigation, and loading speed, we enhanced the overall user experience, making it easier for visitors to find and engage with BP Consulting’s services.
Keyword Research:
Keyword Research and Implementation: We conducted in-depth keyword research specific to BP Consulting’s industry. We integrated these keywords strategically throughout the website’s content, boosting its ranking on search engine results pages (SERPs).
On Page SEO:
We enhanced meta tags, headings, and content structure, and improved loading times. By implementing technical SEO, we ensured Google could effectively crawl and index the site, increasing its visibility.
Social Media:
To complement our SEO and web design efforts, we also revamped BP Consulting’s social media strategy. We created engaging content and graphics relatable to their target audience to build a strong social media presence. This not only drove additional traffic to their website but also increased brand awareness and engagement.
The Results & Impact
Our integrated approach yielded remarkable results. BP Consulting’s website experienced a significant surge in organic traffic, which translated into a substantial increase in lead generation. The redesigned website became a powerful conversion funnel, attracting highly qualified leads actively seeking Energy Management Consulting services.
The success achieved by BP Consulting highlights the transformative impact of combining effective SEO strategies, modern web design, and a robust social media presence.
You can check out the BP Consulting’s website at bpconsulting.co.uk.