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Bespoke Merchant Solutions

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Client Overview

Client Name: Bespoke Merchant Solutions

Industry/Sector: Merchant Payment Provider

Location: North Tyneside

About Bespoke Merchant Solutions (BMS)

Bespoke Merchant Solutions are a trusted merchant services provider based in the North East, dedicated to helping businesses access tailored, cost-effective payment solutions. Despite their strong industry expertise and customer-focused approach, their website wasn’t effectively reaching potential clients due to low online visibility. That’s where we stepped in – to help enhance their digital presence and boost lead generation.

The Challenge

Website: While BMS had a website, it struggled to convert visitors into customers due to slow load speeds and outdated design.

SEO: BMS’s website lacked effective search engine optimisation, causing them to miss valuable visibility on search engine results pages (SERPs).

Our Approach

  • Web Design:

    We created a new and improved website which better fit BMS's brand voice and mission. With a more sleek design, user friendly layout and device optimisation, the new site made it easier to attract clients and keep them on the site.

  • Keyword Research:

    We carried out keyword research for the merchant industry and integrated the most suitable terms strategically throughout the website’s content.

  • SEO:

    We applied technical SEO improvements to ensure the site could be efficiently crawled and indexed by Google, boosting its presence in search results. This included refining the content hierarchy, optimising headings and meta tags, and enhancing page speed for a smoother user experience.

  • Social Media:

    To coincide with the web design and SEO revamp, BMS also decided to enhance their social media presence. We crafted tailored social posts with custom graphics and strong CTA's which allowed them to broaden their reach on Facebook and Linkedin.

The Results & Impact

With improved SEO and a refreshed, easy-to-navigate website, Bespoke Merchant Solutions saw a strong boost in organic traffic and an increase in enquiries. The updated site made it easier for potential clients to find the information they needed and get in touch.

The results shows how effective SEO and smart web design can make a real difference to online visibility and lead generation.

You can visit the new Bespoke Merchant Solutions website here.

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