Client Overview
Client Name: Pets and Pastimes
Industry/Sector: Pet and Supplies Store
Location: Stoke-on-Trent
About Pets and Pastimes
Pets and Pastimes (P&P) is an online and in-store retailer specialising in pet supplies, reptile and exotic animal products, as well as hunting and fishing gear. As a long-term client of ours, they approached us when their existing WordPress website began holding back their growth due to outdated technology and limited flexibility.
The Challenge
Website Performance & Security: P&P’s original WordPress site was slow, visually outdated, and prone to security vulnerabilities. These issues not only affected customer trust and experience but also made managing and updating the site difficult.
Scalability & Usability: The business needed a modern, flexible platform that would allow their team to make updates independently without relying on developers.
Search Engine Visibility: Despite a wide range of products and strong market demand, P&P weren’t appearing in relevant search results due to poor SEO structure and missing metadata, resulting in missed opportunities for organic growth.
Our Approach
The Results & Impact
Pets and Pastimes now have a secure and flexible online platform that reflects the professionalism and quality of their brand. Their customers enjoy a greatly improved shopping experience across all devices, while the P&P team can manage content updates with ease.
The SEO improvements have started to enhance their visibility in search results and lay the groundwork for continued growth, highlighting the long-term value of combining strong web design with solid SEO foundations.
You can view Pets and Pastimes (and all sister stores) here.
