Long-form version of the VOVO Digital logo.

What Does It Mean To Have A Rebrand And Why Did We Have One?

Written by Hilly

We'd like to explain... our recent rebrand.

We recently decided to update our logo from the old text VOVO logo to a new logo that incorporates a heart-shaped icon for several reasons.

Firstly, we wanted our logo to better represent our brand values and mission. The heart-shaped logo represents love, care, and compassion, which are all integral aspects of our business. The heart also represents the ‘V’ in VOVO, with the goal for our customers to be able to identify VOVO from the heart-shaped V alone.

Secondly, we wanted a logo that was more visually appealing and memorable. The old text logo was simple and straightforward, but it lacked the visual impact that a logo with an icon and colour palette can have.

Lastly, we wanted a logo that could be easily recognisable and differentiated from other brands in our industry. By incorporating a heart shape into our logo, we have created a distinctive visual identity that sets us apart from our competitors.

Overall, we believe that this new logo better represents our brand and will help us to connect with our customers on a deeper level.

A look at our new imagery.

What is a rebrand and why would you do it?

Rebranding is the process of changing the visual identity, name, or perception of a company or product. It is a strategic move that can be done for various reasons, such as expanding the target audience, updating the image, or differentiating from the competition. Rebranding is not an easy task, and it requires careful planning and execution to avoid negative consequences.

What to think about when having a rebrand?

Depending on the overall purpose of your rebrand, there will be different factors to consider. However, the following 5 things will always be considered:

Examples of successful rebranding:

The storefront of the Apple store in New York City, NY, USA.

Apple, 1997

In 1997, Apple underwent a rebranding process to reflect its new product line and image, and has since been seen as one of the most iconic re-brandings of all time. The company changed its logo by taking the colour out to simplify it, and the slogan changed to "Think Different" to reflect its focus on innovation and creativity. This rebrand led the way for product expansion and marketing campaigns that are still recognised today worldwide.

The view of a Starbucks logo on the front of a coffee shop.

Starbucks, 2011

In 2011, Starbucks underwent a rebranding to simplify its logo and reflect its focus on the coffee experience. The company removed the words "Starbucks Coffee" from the logo and emphasized the iconic mermaid figure. Despite fans bad reaction to the rebrand, stock prices tripled and the options at Starbucks were expanded.

A persons hand holding a card and says 'airbnb' with the logo above.

Airbnb, 2014

In 2014, Airbnb redesigned their logo to encompass their values and give the client a feeling of 'belonging' during their stay in Airbnb properties. This rebrand was the trigger for Airbnb winning numerous design awards, and solidifying itself within the travel industry.

A woman in a car holding up her phone with Uber open.

Uber, 2018

In 2018, Uber rebranded in response to customer needs and competition, with the aim of remaining top of the travel industry. Uber decided to make their logo more simplistic, with the black and white design, offering comfort to the customer and a feel of familiarity.

Rebranding can be a powerful tool for companies to stay relevant and competitive in the market. However, it requires careful planning, analysis, and execution to avoid negative consequences. By considering the factors outlined above and following the steps, companies can successfully rebrand and appeal to their target audience while maintaining their core values and mission.

If you’d like help developing your brand or your online presence, please contact us using the button below.

Continue Reading