Wigton Rugby Club

 
Wigton rugby club homepage on a laptop with green background

Client Overview

Client Name: Wigton Rugby Club

Industry/Sector: Sports Club / Rugby Club

Location: Cumbria

About Wigton Rugby Club

Wigton Rugby Club is a well-established rugby club based in Wigton, Cumbria. The club prides itself on fostering a strong culture for both players and supporters, providing a welcoming environment for rugby enthusiasts of all ages. As a community-driven club, they sought a digital solution to streamline membership management as well as enabling members to keep informed about events and club updates.

The Challenge

Before working with VOVO Digital, Wigton Rugby Club faced several operational challenges:

  • Manual Membership Tracking: The club managed memberships and payments manually, which was time-consuming, inefficient and difficult to keep track of.
  • Limited Online Presence: While the club had a Facebook page and a very basic website, it lacked a centralised platform for updates, events, and membership management, making communication and engagement with members challenging.

Our Approach

To address the club’s challenges, we set out to provide a comprehensive website solution that included the following steps:
  • Initial Consultation:

    We met with Wigton Rugby Club to understand their challenges, goals, and technical requirements.

  • WordPress Website Build:

    We designed and built a professional, responsive website designed to be intuitive for both club administrators and members.

  • Membership Login and Payments Portal:

    To simplify membership management, we integrated a secure portal where members could sign up, renew, and pay online, removing the need for manual tracking.

  • Facebook Feed Integration:

    To keep members updated, we embedded the club’s Facebook feed directly into the website, ensuring real-time updates without requiring additional management.

  • Ongoing Adaptations:

    As the project evolved, we remained responsive to the club’s needs, incorporating features such as Apple Pay and Google Pay integration to offer more flexible payment options.

  • Launch & Ongoing Support:

    The website was successfully launched, and we continue to provide hosting while exploring opportunities for future developments.

The Results & Impact

  • Efficiency Improvements: The new website has significantly reduced the administrative workload by automating membership and payment processing.
  • Better Communication: The integrated Facebook feed keeps members updated in real-time, improving engagement and awareness.
  • Enhanced User Experience: Members now have a seamless way to manage their subscriptions and payments online, with multiple payment and membership options available.

Client Feedback:

“We (Wigton Rugby Club) recently worked with VOVO Digital to renew our website. We capture membership payments as well as integrate with our Facebook feed to keep our members in the loop. VOVO Digital were incredibly easy to work with and incredibly receptive to change as our needs evolved. We’re looking forward to an ongoing relationship as we grow.”

Future Plans

VOVO Digital continues to support Wigton Rugby Club through ongoing hosting as we explore different options for future developments, such as the ability for members and guests to book rooms and pitches online and payment provider options to optimise transaction fees. As the club grows, we remain committed to enhancing their digital solutions and ensuring their website remains a valuable tool for their members.

The collaboration between Wigton Rugby Club and VOVO Digital has resulted in a streamlined, modern, and highly functional website that effectively serves the club’s needs. By addressing their operational challenges and improving digital engagement, we have helped Wigton Rugby Club establish a stronger online presence and more efficient administrative process.

You can visit their website at: https://wigtonrugby.co.uk/