Google Analytics is constantly evolving, and this year has been no exception. With the release of GA4, Google has taken a major step forward in the development of its analytics platform. GA4 is a more powerful and flexible platform that is better suited to the needs of today’s marketers. If you haven’t already started using GA4, we encourage you to do so. The sooner you start using GA4, the sooner you’ll be able to take advantage of all of its features!
If you’re a client and need help migrating to GA4, you can contact our team who are always happy to help!